"Make some noise!" the Hype Man shouted, and the penalty was this: whoever plays the next card can't say a word until their next turn.
The table was baffled, because silence is the opposite of noise. "That's right," said the Hype Man, "because when you can't talk, WE do it for you!"
The silent player played their card to the sort of reception usually saved for a cup final. A neighbour shouted their name as if they had scored. Somebody started a chant. The silent player, scarlet, raised both arms without a word, which was somehow the funniest thing anyone had seen all night.
Someone downstairs knocked on the ceiling. The Hype Man took it as applause.
"LET'S GO!" screamed the Hype Man, and, honestly, they did.